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Press releases | Archive 2012

RBC reports financial results for Q4 2011 and FY 2011: EBITDA surges more than sixfold in 2011 due to substantial growth in the monetization of key media resources

Key financial and operating results:

  • RBC's revenue rises 39% in Q4 and 35% to RUB 4,684m in 2011;
  • RBC's advertising revenue growth again outperforms the market ; in particular, Internet advertising sales increase 67% in 2011 as compared to 45% growth of the Russian banner Internet advertising segment;
  • EBITDA surges more than six times to RUB 524m in 2011;
  • RBC boosts its Internet audience 70% to 88.7m users in 2011;
  • RBC TV's rating reaches a record of 18.2m viewers, rising 13% during the year thanks to a large-scale upgrade of the channel in 2011 among other things;

  • The swap of RBC Information Systems OJSC shares for the shares of RBC OJSC is completed;
  • The shares of RBC OJSC are included in the Quotation List B;
  • Five senior executives of RBC ranked best media managers in the annual rating of Russia's top 1,000 managers.

Key financial results for 2011

Million rubles 20113 2010 Change (%)
Revenue 4,684 3,479 35%
Operating expenses 4,160 3,394 23%
EBITDA 524 85 516%

Moscow, March 20, 2012 — RBC OJSC (MICEX-RTS: RBCM) hereby announces its unaudited consolidated financial results for the fourth quarter and full year 2011.

"RBC made a huge step forward in 2011 and laid the groundwork for further dynamic growth. In particular, we significantly improved the quality of media products and strengthened our team, which enabled us to considerably boost ratings and monetization. As a result, RBC's advertising revenue in all three segments1 outpaced the market starting the second quarter, while EBITDA soared more than six times in 2011. The fourth quarter traditionally made the biggest contribution to the EBITDA growth. All in all, RBC demonstrated one of the best results in terms advertising sales in 2011 among Russian media holdings which disclose their financial data," RBC CEO German Kaplun said.

"RBC's key segment, the Internet, showed the highest revenue growth in 2011. The share of the Internet rose from 60% of the company's total revenue to 66%. We anticipate this trend to continue and the share of the Internet in RBC revenue to rise further in 2012. The upgrade of RBC TV, which was carried out last year, made it possible for the channel to substantially ramp up its audience and obtain a record-high rating. The channel's revenue rose 24% in 2011, as compared to 18% growth of the television ad segment. We hope that all changes that occurred at RBC TV in the reporting period will lead to above-market revenue growth in 2012 as well. Printed publications gained 9% in 2011. The main driving forces of RBC's press growth were business titles, which delivered 31% revenue expansion. Advertising revenue from printed publications is expected to grow at least on par with the market in 2012," German Kaplun added.

RBC's revenue in Q4 and FY 2011

Million rubles Q4 20114 Q4 20104 Change (%)
Internet 1,203 729 65%
Advertising 886 455 95%
Services 317 274 16%
Television 219 201 9%
Printed publications 301 308 -2%
Business publications5 65 129 28%
Salon Press Publishing House 135 179 -24%
Total revenue 1,723 1,238 39%

Million rubles 20114 2010 Change (%)
Internet 3,105 2,097 48%
Advertising 2,219 1,330 67%
Services 886 767 16%
Television 606 489 24%
Printed publications 973 893 9%
Business publications5 426 324 31%
Salon Press Publishing House 547 569 -4%
Total revenue 4,684 3,479 35%

Revenue and EBITDA. RBC's total revenue rose 39% year-on-year in the fourth quarter of 2011 and 35% year-on-year to RUB 4,684m in 2011. The increase in revenue is attributable to higher advertising prices and sell-out ratio, which are linked to the expansion of RBC's Internet and TV audience as well as the high ratings of printed publications.

EBITDA reached RUB 524m in 2011, up more than six times from 2010. The fourth quarter traditionally saw the highest increase in EBITDA due to pronounced seasonal fluctuations in RBC's advertising activity.

Internet. Internet revenue rose 65% in the fourth quarter of 2011 and advanced 48% in 2011, reaching RUB 3,105m. The upsurge in revenue was attributable to high advertising sales, which increased as the audience expanded, higher advertising prices, which were raised 18% in February and 15%-25% in September, as well as to increased monetization of core resources. Specifically, advertising revenue of non-business online resources tripled year-on-year in 2011. Web hosting and domain name registration, RBC's key online services, continued to show sustainable growth, although a downturn in revenue generated from the sale of information had an impact on the growth dynamics of the online services sub-segment.

In 2011, RBC's aggregate online audience grew 70% to 88.7m users. The audience of Rbc.ru, the major business portal in Russia, rose 35% year-on-year to 20.2m users as of the end of December 2011. The audience of Qip.ru entertainment portal more than doubled (up 152%), reaching 51.5m users.

During the reporting period, RBC launched over 20 different online services, including QIP Speed Test, a service for measuring mobile Internet speed, and online radio QIP.Radio, and also released over 30 mobile applications. RBC has updated its messaging services QIP, which now fully supports Facebook, Twitter, and VKontakte social networks. In addition, RBC acquired a controlling stake (51%) in online service OGOROD, which combines geolocation and micro-blogging technologies.

In 2011, RBC announced the acquisition of RU-Center, Russia's major domain name registrar. The deal is expected to be closed over the next couple of months. After RU-Center mergers with Hosting Community, which is part of RBC holding, an absolute leader will emerge in both web hosting and domain name registration segments in Russia.

Television. RBC TV's revenue climbed 9% in the fourth quarter and 24% in 2011, reaching RUB 606m. Revenue growth was attributable to higher cost of advertising, up 15% since the beginning of 2011, as well as higher sell-out ratio of RBC TV's broadcasting time, up 19% year-on-year. The moderate revenue growth rate recorded in Q4 was due to the overall environment in the Russian advertising market, as certain advertisers canceled their TV budgets amid macroeconomic uncertainty.

In 2011, RBC carried out a large-scale upgrade program for RBC TV, which included launching a new studio complex, updating the programming grid, as well as strengthening the channel's mobile and online components. In addition, RBC signed an exclusive cooperation agreement with Bloomberg TV, which will provide content on Western financial markets to RBC TV. In November, renowned Russian journalist and TV host Alexander Lyubimov was appointed CEO of RBC TV.

As a result of these transformations, RBC TV reached its biggest rating ever in December 2011 as its monthly audience in Russia stood at 18.2m viewers, up 13% year-on-year.

Printed Publications. Revenue from RBC's printed publications decreased 2% in Q4 and climbed 9% in 2011 to RUB 973m. Throughout 2011, RBC's revenue growth from printed publications was driven mainly by advertising proceeds from RBC's business titles. Specifically, sales of RBC daily surged 1.4-fold. The upturn in advertising revenue was mainly due to the fact that the number of advertising pages increased, as well as to a 10% price hike in advertising prices for RBC daily and RBC magazine in Q4 2010, and in the range from 10% to 16.5% in October 2011. Due to economic instability in Europe, where the key advertisers of Salon Press Publishing House operate, the revenue from interior design magazines slightly decreased in 2011.

Average issue readership (AIR) of RBC daily business newspaper stood at 76,000 people from May to October 2011, which ranks RBC daily as Moscow's second most popular business newspaper. In addition, the newspaper has a broad online audience. Rbcdaily.ru's monthly online audience reached 3.5m people by the end of the year, up 59% year-on-year. The average issue readership of RBC monthly business magazine stood at 1.02m people, which places the title second in the segment. In Moscow, RBC is the most popular business magazine with an average issue readership of 327,900 people.

During the reporting period, RBC continued expanding the online footprint of its business titles. Specifically, a website for RBC magazine was launched at Magazine.rbc.ru, while RBC daily newspaper is now featured in online newspaper kiosk PressDisplay. The newspaper is also included in RBC's mobile application for iOS and Android.

Interior design magazines retained their leading positions in their respective segments in 2011. The AIR of Idei Vashego Doma (Ideas for Your Home), which targets a broad audience, stood at 1.94m people, while the number of readers of Salon-interior, a premium segment magazine, totaled 552,100 people in Russia.


Some of the information in this press release may contain statements of future expectations and other forward-looking statements. These expectations are based on the management's current views and assumptions, and involve known and unknown risks and uncertainties. It is possible that the company's actual results and financial status may differ, possibly materially, from the anticipated results and financial condition indicated in these forward-looking statements. For a discussion of some of the risks and important factors that could affect the firm's future results, see "Risk Factors" in the company's latest Annual Report on www. rbcholding.com. RBC shall not be responsible for updating any forward-looking information contained in this document.

1 A comparison of RBC's advertising revenue in the Internet, TV, and printed publications with the Russian Association of Communication Agencies' (RACA) data about the advertising growth in the Russian segments of the banner Internet, FTA television, and printed publications.

2 Hereinafter RBC's audience statistics in the Internet, TV and print media segments are based on TNS' data

3 Unaudited financial results as calculated under IFRS

Press and investor contacts:
Egor Timofeev
Tel: +7 (495) 363-1111
Email: pr@rbc.ru
Web: www.rbcholding.com